10+ Years
Hyderabad
Posted 2 months ago

About Us


Precision Farming Asia, backed by Proterra Investment Partners, is a Singapore headquartered global AgTech platform. Proterra Investment Partners is a leading global Private Equity Fund (~US$4.0 billion in committed capital) with specialist insights in food & agriculture. Precision Farming Asia is the lead investor in “Simply Fresh”, which has commissioned India’s largest precision farming site the “Plant Factory”.


Simply Fresh is a one-stop leader which is spread across ~140 acres (near Hyderabad). providing healthy, fresh, and high-quality agricultural produce for direct consumption and nutraceutical usage. The Company is a technology-driven, precision farming company that uses innovation and recognized global farming techniques to facilitate sustainable agriculture with fresh produce. Simply Fresh prides in using AI with insights into plant biology to develop better farming practices that do not exhaust the natural resources and maintain the nutritional value of the produce.


Simply Fresh produce ranges in nutraceutical plants, herbs, leafy greens, microgreens, and vine crops. The company’s produce is grown at its greenhouses in Hyderabad which are equipped with the latest growing systems. The greenhouses support some of the most effective growing techniques- benches, gutters, and pots which are further supported by AI-driven fertigation and irrigation systems. by strong institutional investors a) a leading global food & agriculture focused PE fund with AUM of ~$3.7 billion, b) Promoter of a leading listed South India dairy processor, and c) Serial Entrepreneur & Investor who has extensive global experience and a successful track record in building high growth enterprises and start-ups.

Position Description


A Business Development Manager is a senior role, and as such has some important duties and responsibilities to fulfil, with both short and long-term goals to achieve. BDM must identify sales leads, pitch Simply Fresh produce or services to new clients and maintain a good working relationship with new contacts. Responsible for sales volumes and value in the assigned region. This role will be required to solve complex business problems that influence availability, reliability, performance, and other key differentiators. This role possesses basic leadership skills, technical expertise, and aptitude.

Roles & Responsibilities


  • Growth: Identifying and opening new domains and fresh horizons at both geographic and industry level and work out a cost-benefit analysis with a return-on-investment model.
  • Distribution: Defining innovative distribution channels clearly in an unrelated dimension
  • Sales: Seek fresh avenues and geographies
  • Operations: Introduce efficient cost effective processes with forward and backward integration.
  • Explore and build new business opportunities.
  • Long term horizon 10 + years – Plan for the whole Business Model.
  • Work with other members of the leadership team to ensure smooth execution of Business plans
  • Propose growth strategies and plans and present to Leadership Team
  • Develop new products with backward and forward linkages and a clear revenue/cost model.
  • Overseeing the development of external communication.
  • Having an in-depth knowledge of business products and value proposition.
  • Writing business proposals & strong negotiating with stakeholders.
  • Identifying and mapping business strengths and customer needs.
  • Following industry trends locally and internationally.
  • Reporting on successes and areas needing improvements.
  • Act as an advisor to the Leadership regarding Business Expansion and Efficiency
  • Must be eager to enhance knowledge, participate in various Fora, a good listener, and implementor of his understanding in an efficient manner.

Skill Requirements


  • An entrepreneur at heart, a vision to create something large and a long-term outlook.
  • A star performer and superbly driven personality with a passion for the Food / Agri industry.
  • A leader who knows the importance of people has excellent communication skills and conflict management abilities.
  • 12-18 years of total work experience in sales in FMCG / F&V
  • Thorough knowledge about the Modern Trade; Food retail sector, E-Commerce
  • Should have minimum 3 Indian geographical work Area experience, and “Must having south India experience work experience.
  • Good analytical skills, a grounded approach, and communication/presentation skills.
  • Should be open to travel both domestic and International

If you are interested in the above position please send your resume to careers@simplyfresh.co.in

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Job Features

Job Category

Full Time

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