Simply Fresh uses farming technology based on AI, Climate Engineering and Hydroponics.

Caring for the environment with practices backed by intrinsic R&D:

Simply Fresh uses the best of technological advances and practices to elevate the agricultural ecosystem. Rainwater is stored in a man-made lake and goes through Reverse Osmosis and Ultraviolet treatment before being used for irrigation. Our research has led us to consuming only 1/10th of water as compared to traditional farms. Sustainable evaporative cooling technology is used in the green houses to maintain a cool temperature without the use of coolants and air-conditioners. The elevated roof, completely retractable structures, UV shields and airways also regulate the climate inside.

The journey
FROM SEED TO PLATE

SELECTING THE BEST SEED

Simply Fresh’s meticulous process starts an audit of the entire container of seeds where even a slight hint of contamination results in rejection of the batch/container.

GERMINATION

The carefully selected seeds are placed in a temperature-controlled germination chamber where a favourable temperature and humidity is provided for healthy germination.

FROM BABY PLANTS TO NURSERY

Plants are moved manually depending on their phase of harvest. It is a mechanised process of moving from germination chamber to the nursery. Simply Fresh farm uses proper irrigation system based on the plant stage and requirement ranging from boom spray, Ebb and flow, drip irrigation and Nutrient Film Technique. Importantly, the Nutri Mix technology stays common across the flora.

SUNLIGHT

Simply Fresh produce is grown in a greenhouse that ensures hygiene, purity and cleanliness. The dynamic and automated roofing system of the greenhouse ensures that the growing plants are introduced to sunlight in a steady manner. It starts from 90% blockage of sunlight to 50% to 10% blockage of sunlight. The automated roofing makes for the best results in terms of the harvest quality, health and taste.

PURE WATER

Simply Fresh farming only uses RO-processed water to nurture the plants guaranteeing its safety and purity. Using only 1/10th of the water as compared to regular and traditional farming methods, Simply Fresh produce is grown with the optimum amount of water needed for each plant.

NUTRIENT MANAGEMENT

Precision Farming at Simply Fresh ensures that the produce is healthy as every plant is given exactly the type and quantity of nutrients required for its growth. This dosage is determined through an analysis of a large amount of data which makes for the best output of precision farming.

HARVESTING

With AI-assisted technology and analytics, we harvest each crop when the time is right, which gives us a produce that is perfect for the next stage, that is, consumption or extraction.

TO TABLE OR TO FACTORY

Soon after the harvest, the produce is hygienically packed to be sent to supermarkets or to clients in the Nutraceutical sector, requiring plant-based extracts.