Simplyfresh uses farming technology based on AI, Climate Engineering and Hydroponics. Rain-harvested water is stored in a man-made lake on the farm and its capacity suffices irrigation utility for up to 6 months. All of this means, consumption of only 1/10th of the electricity and water than that required by traditional farming practices. Moreover, the greenhouses at Simplyfresh farms do not use coolants, air-conditioners or chemical-based cooling systems. They work with simple evaporative cooling technology that creates an environment that’s cooler inside. The elevated roof, completely retractable structures, UV shields and airways regulate the climate inside. All this is made possible owing to continued practice of intrinsic R&D.