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About Simply Fresh

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Simply Fresh is a one-stop leader providing healthy, fresh and high quality agricultural produce for direct consumption and nutraceutical usage. We are a technology-driven, precision farming company that uses innovation and recognised global farming techniques to facilitate sustainable agriculture with fresh produce. Simply Fresh prides in using AI with insights into the scientific make up of plants to develop better farming practices, conserve the natural resources and maintain the nutritional value of the produce. We incorporate the latest technology in our farming practices for enhanced growing, nourishing, picking and processing of the produce. We work towards delivering better produce in terms of flavour, quality, taste and nutrition.

Simply Fresh produce ranges from nutraceutical plants, herbs, leafy greens and vine crops. The produce is grown at our greenhouses near Hyderabad which are equipped with the latest growing systems. Our greenhouses support some of the most effective growing techniques- benches, gutters, pots which are further supported by AI-driven fertigation systems.

Simply Fresh’s professional and experienced team has developed its own AI-enabled Ag Tech platform, FiaB (Farm In A Box) which facilitates the complete monitoring and control of the entire farm activities.

  • Track the plants’ life cycles and optimise nutrient intake at each stage of growth.
  • The AI-integrated platform contributes towards smart farming practices easing the pressure on human resources.
  • Each plant is minutely monitored for various parameters to ensure the best care
  • Acts as a common ground of information for the management, keeping a harmonious synchrony in our cultivation and production method.
  • A comprehensive dashboard for information on yield forecast and soil composition.

With a strong building legacy in the best service and innovation, we deliver our produce with passion.

Lettuce Transplanting

VISION

Cultivate nutritious fresh produce and health-enhancing nutraceuticals through high-yielding, technology-enabled responsible farming

MISSION

To offer Safe, Traceable, Sustainably grown and processed products consistently round the year

values

Responsible, Transparent, Credible, Innovative, and Dynamic

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Our FARM

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Simply Fresh has built India’s largest “Plant Factory” which is spread across ~140 acres. We are committed to safely providing the best quality produce as raw material to the Nutraceutical Industry and delivering the highest quality fresh produce to end-customers.

SIDDIPET

  • 140 acres farm
  • 20 acres of fully automated greenhouses
  • State-of-the-art pack house
  • In-house propagation unit
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Our Leadership

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Our Leadership

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DEEPAK MALIK

Director

KISHORE MIRCHANDANI

Director

DODLA SUNIL REDDY

Director

SAURABH GUPTA

Director

JITESH AVLANI

Director

UDAYAN GANGULY

COO and Director

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#Simply Fresh UPDATES

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DEEPAK MALIK

Director

Deepak is the Managing Director of the private equity firm, Proterra Investment Partners. He is a board member on various companies of Proterra’s private equity funds investments. Deepak was also part of the private equity team, Black River, managing investments in food, food processing, supply chain and logistics.

KISHORE MIRCHANDANI

Director

Kishore Mirchandani is a seasoned, forward-thinking, hands-on executive with a stellar record of success in building and selling businesses. Kishore has more than 30 years of experience in Finance and Accounting, founded the Outsource Partners International, Inc. in 2001 which was subsequently sold to a public company. Kishore’s current and past Board experience ranges across diverse global companies including TMA Group Inc (Miami), Avestar Holdings LLC (New York), Dodla Dairy (Hyderabad), Simply Fresh Pvt Ltd (Hyderabad), ComplyGlobal Ltd (Singapore), Fareportal (New York) and many more.

DODLA SUNIL REDDY

Director

Sunil is a Director of Simply Fresh. He holds a bachelor’s degree in Engineering from Mangalore University. He has been associated with the company since incorporation and has over 26 years of experience in the Dairy industry. He is responsible for setting up business strategy with focus on accountability, competitive performance, and value creation

SAURABH GUPTA

Director

Saurabh is a Director of Proterra Investment Partners with his focus on Proterra’s food production, value-added processing, and distribution investments in India. Prior to Proterra, Saurabh served as a Vice President for Black River Asset Management, a division of Cargill, where he focused on food sector investments. Saurabh has also worked with ASK Property Investment Advisors, a real estate investment fund where he actively assisted in raising $120 Mn and also CarVal Investors, a division of Cargill.

JITESH AVLANI

Director

Jitesh is currently holding several professional roles, including serving as the Strategic Advisor to Jindal Steel & Power Ltd, a Board Director and shareholder in Reboot Pte Ltd and a member on the Advisory Board of a start-up focused on digital extrapolation and interpretation of financial statements. Jitesh has spent 33 years with Cargill and his most recent role was Managing Director, Cargill Trade & Structured Finance. Concurrently, Jitesh was Country Manager for Cargill Singapore and has held several other leadership roles globally including Chairman, Cargill India. He has managed supervisory responsibility over all of Cargill’s businesses in India, while still serving as the global leader of Cargill Ferrous International.

UDAYAN GANGULY

COO and Director

Udayan has a successful track record of over 30 years of working with cross functional and cross-cultural teams and moving the business on an accelerated growth path by implementing result-oriented strategies. He has expertise in the FMCG Pharmaceutical, Food and Medicinal and Aromatic Plants sector. He has served as GM North, Nepal at GSK Consumer Ltd; CEO for Dabur, Nepal, Bangladesh, and Sri Lanka; and COO for Dabur Sub Sahara Africa.