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About US

Feeding the world in a healthy way !

At Simplyfresh, we use global technology in farming based on European standards using precision farming techniques. We use AI technology in farming for growing, nourishing, picking and processing. Our farming uses sustainable practices that don’t exhaust natural resources. Simply Fresh Farms produce a full line of Medicinal plants and fresh produce year round at our greenhouses located in Hyderabad. We are a grower-owned processor adhering to industry-leading food safety and quality standards. Simply Fresh has a legacy of service and innovation, we deliver produce with passion.

VISION

To be a plant factory for fresh and nutritious produce and emerge as the most preferred choice for food and plant based extracts.

MISSION

We will bring fresh, clean, traceable and technologically-assisted produce through sustainable farming, adhering to the best standards of food safety.

VALUES

Innovative: We will innovate –and always find new ways to cultivate and deliver.
Transparent: We will take from nature –but never harm nature.
Responsible: We will adhere to sustainable methods of cultivating and serving our produce.
Ethical: We will be truthful to our customers, employees, stakeholders and most importantly, Mother Earth.

Our FARMS

We are committed to Food Safety. Very simply, we look to provide the best quality produce and work to improve upon it every day. A simple desire to build a business through hard work and a focus on quality and safety was the seed that grew us into a leading global produce company. That seed was planted by Simply Fresh Founders more than 5 years ago.Today, the Simply Fresh Company is recognized for setting standards of excellence in the world of fresh produce, while remaining true to its founding values of commitment to the land and the people who grow and consume our products.

SIMPLYFRESH FARM
@SHAMIRPET

  • 9 acres farm
  • 4 acres of greenhouses
  • 140+ crops
  • Climate controlled greenhouses with retractable roofs
  • Soil-less irrigation

SIMPLYFRESH FARM
@SIDDIPET

  • 150 acres farm
  • 22 acres of fully automated greenhouses
  • European standards processing unit
  • Advanced R&D labs
  • Exclusive Tissue culture Lab
  • Automated nursery

Our STORY

The beginnings of Simplyfresh go back to a time when two Australia-based software engineers working with a group of botanists struck upon an idea. That’s when founders, Sachin Darbarwar and Shweta Darbarwar, started the company. It all started in 2013 at Shamirpet in a 9-acre farm that catered to Retail and Horeca segments in local markets. In 2014, Simplyfresh commenced its export operations. It’s then that the team realised the demand for such products and the need for safe and traceable agricultural produce. Next in 2018, the company raised close to USD 30 million through private equity investors. Soon after, Simplyfresh expanded its farming with a 150-acre facility in Arjunpatla, Siddipet. Simplyfresh was started with the aim of making available nutritious food that’s also free of chemicals and pesticides. Using soil-less farming technology, our farms present inventory readiness, consistent quality and freshness of produce.

About FOUNDERS

SACHIN DARBARWAR

Sachin Darbarwar and Shweta Darbarwar are the Founders of Simplyfresh who come from an IT background with a strong understanding of the technology processes associated with farming techniques. Prior to founding Simplyfresh, Sachin and his wife, also co-founder Shweta, were based out of Australia studying the DNA of plants, i.e, plant-profiling and R&D. Their dedication towards the cause of negating contamination in food has empowered and enabled their shift back to their roots in Hyderabad, India. It is Sachin’s endeavor along with Shweta’s passion that has helped them scale heights.

SHWETA DARBARWAR

Board of DIRECTORS

DEEPAK MALIK

Director

KISHORE MIRCHANDANI

Director

DODLA SUNIL REDDY

Director

DEEPAK MALIK

Director

Deepak is the Managing Director of the private equity firm, Proterra Investment Partners. He is a board member on various companies of Proterra’s private equity funds investments. Deepak was also part of the private equity team Black River, managing investments in food, food processing, supply chain and logistics.

KISHORE MIRCHANDANI

Director

Kishore Mirchandani is a seasoned forward-thinking hands-on executive with a stellar record of success in building and selling businesses. He has extensive global experience and a successful track record in building high growth enterprises and startups, as well as proven specialties in Cross Border M&A transactions, Board leadership, Capital markets, Finance, accounting & tax, Compliance,Cloud and technology solutions. Kishore has more than 30 years of experience in Finance and Accounting, which includes CEO, CFO of global enterprises and was Managing Partner with a public accounting firm in NYC, He also founded Outsource Partners International, Inc. in 2001 and built to 4,000 professions globally and served as its CEO and President which was subsequently sold to a public company.
Kishore’s Board experience is extensive in Current and Past Boards and Audit Committee Positions at TMA Group Inc (Miami), Avestar Holdings LLC( New York), Dodla Dairy(Hyderabad), Simply Fresh Ltd(Hyderabad) an Agritech Company, One Paper Lane( New York) a Digital Transformation Company, ComplyGlobal Ltd(Singapore), Fareportal (New York), an e-commerce travel company, Algoma Steel(Canada), ,  Outsource Partners International Inc., Smartshift Technologies Ltd, Medusind Solutions and Millennium India Acquisition Company Inc.
He is a recognized expert in global business, tax and compliance matters. He is a Fellow of the Institute of Chartered Accountants of England & Wales and has been licensed as a Certified Public Accountant in New York.

DODLA SUNIL REDDY

Director

Sunil is the Managing Director of Simplyfresh. He holds a Bachelor’s degree in Engineering from Mangalore University. He has been associated with the company since incorporation and has over 26 years of experience in the Dairy industry. He is responsible for setting up our business strategy with focus on accountability, competitive performance and value creation.

SACHIN DARBARWAR

CEO, Director

SAURABH GUPTA

Director

SACHIN DARBARWAR

CEO, Director

Sachin is the Founder of Simplyfresh who comes with an enriching background in Information Technology, with a strong understanding of technological processes associated with farming techniques. Sachin worked on Hydroponic farming for an agricultural university in Australia, where he got introduced to Agro-technology. Sachin soon made himself familiar with greenhouses. Post his return to India, he got to testing the technology in Hyderabad’s climate, starting off from a 6-acre land. Prior to founding Simplyfresh, Sachin and his wife and co-founder Shweta, were based out of Australia studying the DNA of plants, i.e., Plant Profiling and R&D.

SAURABH GUPTA

Director

Saurabh is a Senior Vice President for Proterra Investment Partners with his focus on Proterra’s food production, value-added processing and distribution investments in India. Prior to Proterra, Saurabh served as a Vice President for Black River Asset Management, a division of Cargill, where he focused on food sector investments. Saurabh has also worked with ASK Property Investment Advisors, a real estate investment fund where he actively assisted in raising USD 120 million and also CarVal Investors, a division of Cargill.

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