To be a plant factory for fresh and nutritious produce and emerge as the most preferred choice for food and plant based extracts.
We will bring fresh, clean, traceable and technologically-assisted produce through sustainable farming, adhering to the best standards of food safety.
Innovative: We will innovate –and always find new ways to cultivate and deliver.
Transparent: We will take from nature –but never harm nature.
Responsible: We will adhere to sustainable methods of cultivating and serving our produce.
Ethical: We will be truthful to our customers, employees, stakeholders and most importantly, Mother Earth.
The beginnings of Simplyfresh go back to a time when two Australia-based software engineers working with a group of botanists struck upon an idea. That’s when founders, Sachin Darbarwar and Shweta Darbarwar, started the company. It all started in 2013 at Shamirpet in a 9-acre farm that catered to Retail and Horeca segments in local markets. In 2014, Simplyfresh commenced its export operations. It’s then that the team realised the demand for such products and the need for safe and traceable agricultural produce. Next in 2018, the company raised close to USD 30 million through private equity investors. Soon after, Simplyfresh expanded its farming with a 150-acre facility in Arjunpatla, Siddipet. Simplyfresh was started with the aim of making available nutritious food that’s also free of chemicals and pesticides. Using soil-less farming technology, our farms present inventory readiness, consistent quality and freshness of produce.
Sachin Darbarwar and Shweta Darbarwar are the Founders of Simplyfresh who come from an IT background with a strong understanding of the technology processes associated with farming techniques. Prior to founding Simplyfresh, Sachin and his wife, also co-founder Shweta, were based out of Australia studying the DNA of plants, i.e, plant-profiling and R&D. Their dedication towards the cause of negating contamination in food has empowered and enabled their shift back to their roots in Hyderabad, India. It is Sachin’s endeavor along with Shweta’s passion that has helped them scale heights.
Director
Director
Director
Director
Deepak is the Managing Director of the private equity firm, Proterra Investment Partners. He is a board member on various companies of Proterra’s private equity funds investments. Deepak was also part of the private equity team Black River, managing investments in food, food processing, supply chain and logistics.
Director
Director
Sunil is the Managing Director of Simplyfresh. He holds a Bachelor’s degree in Engineering from Mangalore University. He has been associated with the company since incorporation and has over 26 years of experience in the Dairy industry. He is responsible for setting up our business strategy with focus on accountability, competitive performance and value creation.
CEO, Director
Director
CEO, Director
Sachin is the Founder of Simplyfresh who comes with an enriching background in Information Technology, with a strong understanding of technological processes associated with farming techniques. Sachin worked on Hydroponic farming for an agricultural university in Australia, where he got introduced to Agro-technology. Sachin soon made himself familiar with greenhouses. Post his return to India, he got to testing the technology in Hyderabad’s climate, starting off from a 6-acre land. Prior to founding Simplyfresh, Sachin and his wife and co-founder Shweta, were based out of Australia studying the DNA of plants, i.e., Plant Profiling and R&D.
Director
Saurabh is a Senior Vice President for Proterra Investment Partners with his focus on Proterra’s food production, value-added processing and distribution investments in India. Prior to Proterra, Saurabh served as a Vice President for Black River Asset Management, a division of Cargill, where he focused on food sector investments. Saurabh has also worked with ASK Property Investment Advisors, a real estate investment fund where he actively assisted in raising USD 120 million and also CarVal Investors, a division of Cargill.
